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DESCRIPTION
PF is a consulting firm providing biomanufacturing strategy and execution. Our services include facility builds, project management, validation, quality, engineering, and automation.
RESPONSIBILITIES
brand strategy, voice & tone, copywriting, content strategy, animation, ux, design & development
CONTENT CREATION
as a new player in the gene and cell therapy space, it was our job to differentiate project farma from other consulting companies. we chose to do that by highlighting our talented employees, "pf cares culture", and the overarching company mission. we were tasked with helping others understand the 'why' behind everything that we did and to show that we do more than just talk-the-talk. to achieve this, we created a series of short films surrounding company-wide philanthropic efforts, interviews of employees, and showcasing our company culture.
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PROMOTING OUR HUMANS
after auditing our social media communication strategy, we decided to dedicate as much content as we could to showing off our talented and driven employees. i began working with our team, conducting interviews and encouraging engagement across the platform to promote the individuals that made our services so unique. promotional strategies like "Thank You Thursday" which highlighted top performers within the organization, or calling attention to our dedication to philanthropic giveback and health and wellness initiatives.
BRANDING OUR SERVICES
the use of informational collateral in the pharmaceutical b2b space is mostly ancillary to face-to-face relationships. the brochure pictured to the left was a specific request by our team; they wanted to be represented with branded materials at large conferences or seminars. my team of creatives and copywriters was responsible for coordinating the design and functionality of the pamphlet. all of the original copy and the original content generated during professional development days had to be delivered in a clear, concise, and professional way to best capture the attention and curiosity of potential clients.
INTERNAL COMMUNICATIONS
with sites all over the united states, our digital communication strategy focused on the internal distribution of information rather than outbound marketing. the goal, to ensure that our employees stayed informed and engaged. we conceptualized and launched two branded monthly newsletters. "the pulse" showcases company milestones, site announcements, and team accomplishments. "pf cares" aims to highlight our many philanthropic initiatives which range from grassroots volunteering to companywide donations. these newsletters are instrumental in keeping the pf employees across the country and our company aligned and united as one voice.
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WATCH YOUR STEP
as project farma grew to 70+ employees, my team was asked to find a way to engage and connect the teams across the country with a health-focused program for the summer. we created the very first digital health and wellness program utilizing smart watch technology to track individual and team activity. the program encouraged light-hearted peer-to-peer competition, team-to-team competition and a healthy dose of banter across the digital platform. “watch your step” also requires teams to step for a charity of their choice. at the end of each month, PF donated to the teams with the most steps non-profit organization of choice. one month into the program, our company achieved over 20 million combined steps.
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