DESCRIPTION
A nod to the past, THE Pink Squirrel brings Midwestern SUPPER CLUB vibes to THE TWENTY-FIRST CENTURY.
RESPONSIBILITIES
brand strategy, voice & tone, ui/ux, copywriting, content strategy, social media, promotions
COLOR SCHEMES & PRETTY DRINKS
it was no surprise to us that our core demographic was women between the ages of 23-27 looking for instagram worthy backdrops and the next hot thing. we decided to lean into that, angling our social strategy to include a cute and colorful aesthetic, with easily identifiable design elements in the bar that would inspire nostalgia and boost our brand's organic reach.
UI/UX
inspired by the retro midwestern supper clubs of the 1950's, 60's and 70's, the pink squirrel became a diamond in the rough, providing a critically acclaimed cocktail selection, boozy artisan milkshakes and throwback classics. our team worked alongside siren betty, an interior design firm, to develop a website that would match the glitter and glam aesthetic of the pink squirrel's decor. I worked as the project lead, directing the construction of the site's wireframe, providing conceptual layouts and conducting branding workshops with investors to develop what became an interactive and informative website.
COCKTAILS & COOKIES
during the spring, we identified a consumer desire that led us to embrace the viral frenzy surrounding the girl scout cookie season. to meet this need our team offered tiered packages utilizing a third-party online platform so guests could reserve our retro booths for parties up to eight. Guests who purchased the experience received a custom curated menu of six cocktails that paired perfectly with specific girl scout cookies.
WHAT THE DUCKPIN?
one of the more iconic and picturesque elements of the pink squirrel is its restored mini duckpin bowling lanes. unlike traditional bowling alleys, our lanes are small and cater mostly to smaller parties. our goal was to utilize the lanes to drive traffic during off-hours, particularly, tuesday nights. we took aim at competitive locals to engage in a duckpin bowling league with a low nightly entry fee and chance to clinch gift cards, freebies, and prizes. each tuesday we highlighted a cocktail and incorporated a special rule to keep things interesting. groups were mixed and matched and the fun, interactive environment kept guests not only coming back but staying later and drinking longer.
'CAUSE WE LIKE TO PARTY
in anticipation of the holidays, my team was challenged with capitalizing on company parties, local get-togethers, and general holiday festivities. we utilized street teams, social engagement, creative events, and promotions to create a new revenue stream. previously private events were non-existent. by creating thoughtful event packages, partnerships with local businesses and executing targeted e-blasts, we were able to drive new event business that returned a 30% increase in sales over the holiday period. the private event program continues to expand and drive significant profits to the business, becoming a major component to the pink squirrel's ongoing success.
